Client: OPI PRODUCTS, INC. Consumer Magazine Ad & Point-of-Sale Signage
Responsibilities: Concept, Art Direction, Design & Digital Production
One of a series combining natural beauty against a softer, natural background, in this case the high desert of Mojave.
Client: OPI PRODUCTS, INC. B2B Magazine Ad
Responsibilities: Concept, Art Direction, Design & Digital Production
Besides developing the collection themes, an individual design of each color swatch made each color a star.
Client: OPI PRODUCTS, INC. Retail Display
Responsibilities: Concept, Art Direction, Design & Digital Production
Each Collection featured at least one display with graphics taken from the Collection theme images.
Client: OPI PRODUCTS, INC. Product Brochure
Responsibilities: Concept, Art Direction, Design & Digital Production
In a world of competing gel systems for nails, clean design with technical data was a perfect match to the introduction.
Client: MODAFINI HAIR CARE B2B Magazine Ad
Responsibilities: Concept, Art Direction, Design & Digital Production
For this double-page spread, the use of white space isolates each product and its companion style image.
Client: MINARDI LUXURY HAIR CARE Billboards & in-store signage
Responsibilities: Concept, Art Direction, Design & Digital Production
Deadline of 24 hours. No product or style images. The answer – hints of gorgeous hair color with first person descriptions.
Client: ROUX Hair Care Facebook Non-Fan Gateway Page
Responsibilities: Concept, Art Direction, Design & Digital Production
Designed to get the message across quickly, and to encourage clicking on the "Like" button in Facebook.
Client: CES CHEVEUX HAIR CARE Product Guide
Responsibilities: Concept, Art Direction, Design & Digital Production
The key to this re-launch of an older brand was a diversity of updated style photos and bold graphics.
Client: ONE WORLD SALON APPLIANCES Presentation for Direct Mail
Responsibilities: Art Direction, Design & Digital Production
For a complex marketing promotion, distill into playful bites for easy digestion.
Client: COSMIC NAIL CARE Product Guide and Information
A catalog on nail care products without one image of nails. Copy takes scientific, futuristic tone…and connects.
Client: MILANI COSMETICS (Distributor) Point-of-sale Poster and Display Header
Responsibilities: Concept, Art Direction, Design & Digital Production
Cost is always a consideration, and a vibrant stock photo of Greek columns is a wonderful counter-point to gold products.
Clients: COLORS IN THE CITY COSMETICS Anchor image and tagline for Website and Direct Mail (2013 introduction)
Responsibilities: Concept, Art Direction, Design & Digital Production
The juxtaposition of "lip stick skyscraper" to the real NYC skyline is a perfect signature for this new brand.
Client: MINARDI COLOR PERFECT LIGHTING Catalog Sheet
Responsibilities: Concept, Art Direction, Design & Digital Production
A hybrid of a B2B ad on the front, and more traditonal catalog sheet on reverse.
Client: SOUTH VALLEY REGIONAL DIALYSIS CENTER Patient Handbook
Responsibilities: Concept, Art Direction, Design & Digital Production
The first step in branding was an intersection of colors from the interior design and step-by-step photos of the experience.
Client: ARTISUN NATURAL HAIR CARE B2B Magazine Ads + Point-of-Sale
Responsibilities: Concept, Art Direction, Design & Digital Production
A brand that was all about the purity of the ingredients, and this ad focused on forty acres of wheat in Idaho.
Client: ARTISUN NATURAL HAIR CARE Product Catalog
Responsibilities: Concept, Art Direction, Design & Digital Production
What damages hair? Pollution, free radicals, and UV rays. So show how ugly it really is. And how to combat the effects naturally.
Client: ABBA HAIR CARE B2B Magazine Ad for Campaign
Responsibilities: Concept, Art Direction, Design & Digital Production
The term "tangled hair" is in every ad for conditioners. Visual knot. And a tie-in to magic. Voilá. Connection with the product.
Client: ABBA HAIR CARE B2B Magazine Ad for Campaign
Responsibilities: Concept, Art Direction, Design & Digital Production
Connecting the dots to the perfect solution in this case involved color-correct perm rollers.
Client: ZEGARELLI HAIR CARE Print Ad - B2B Campaign
Responsibilities: Concept, Art Direction, Design & Digital Production
A well-known salon owner starts a line. To stand apart, cross business with style.
Client: ZEGARELLI HAIR CARE Print Ad - B2B Campaign
Responsibilities: Concept, Art Direction, Design & Digital Production
The custom bottle defined the line at retail. This ad reinforces not only the unqiue bottle, but the name on it.
Client: JESSICA NAIL CARE Print Ad - Seasonal Collection B2C + B2B
Responsibilities: Concept, Art Direction, Design & Digital Production
Setting nail polish in motion came through the use of polish as Parisian fountains and bottles as vases.
Client: CANDIE’S Print Ad - B2C
Responsibilities: Photo Art Direction
The key was tracking down a pristine 18-wheeler with a Candy Apple Red paint job and chrome radiator.
Client: BLUE BELL Product Brochure + Posters
Responsibilities: Photo Art Direction
To contrast this new line of natural fabrics, the contrast was a working hydroelectric plant for the location.
Client: BLUE BELL Product Brochure
Responsibilities: Photo Art Direction & Design
No Photoshop, Just real rhinos. Shooting at a wild game preserve maximized the shooting time, and opportunities.
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