Client: OPI PRODUCTS, INC.     B2B Magazine Ad

Responsibilities: Concept, Art Direction, Design & Digital Production

Besides developing the collection themes, an individual design of each color swatch made each color a star.

Client: OPI PRODUCTS, INC.     Retail Display

Responsibilities: Concept, Art Direction, Design & Digital Production

Each Collection featured at least one display with graphics taken from the Collection theme images.

Client: OPI PRODUCTS, INC.     Product Brochure

Responsibilities: Concept, Art Direction, Design & Digital Production

In a world of competing gel systems for nails, clean design with technical data was a perfect match to the introduction.

Client: MODAFINI HAIR CARE     B2B Magazine Ad

Responsibilities: Concept, Art Direction, Design & Digital Production

For this double-page spread, the use of white space isolates each product and its companion style image.

Client: MINARDI LUXURY HAIR CARE     Billboards & in-store signage

Responsibilities: Concept, Art Direction, Design & Digital Production

Deadline of 24 hours. No product or style images. The answer – hints of gorgeous hair color with first person descriptions.

Client: ROUX Hair Care     Facebook Non-Fan Gateway Page

Responsibilities: Concept, Art Direction, Design & Digital Production

Designed to get the message across quickly, and to encourage clicking on the "Like" button in Facebook.

Client: CES CHEVEUX HAIR CARE     Product Guide

Responsibilities: Concept, Art Direction, Design & Digital Production

The key to this re-launch of an older brand was a diversity of updated style photos and bold graphics.

Client: ONE WORLD SALON APPLIANCES    Presentation for Direct Mail

Responsibilities: Art Direction, Design & Digital Production

For a complex marketing promotion, distill into playful bites for easy digestion.

Client: COSMIC NAIL CARE     Product Guide and Information

A catalog on nail care products without one image of nails. Copy takes scientific, futuristic tone…and connects.

Client: MILANI COSMETICS (Distributor)    Point-of-sale Poster and Display Header

Responsibilities: Concept, Art Direction, Design & Digital Production

Cost is always a consideration, and a vibrant stock photo of Greek columns is a wonderful counter-point to gold products.

Clients: COLORS IN THE CITY COSMETICS     Anchor image and tagline for Website and Direct Mail (2013 introduction)

Responsibilities: Concept, Art Direction, Design & Digital Production

The juxtaposition of "lip stick skyscraper" to the real NYC skyline is a perfect signature for this new brand.

Client: MINARDI COLOR PERFECT LIGHTING     Catalog Sheet

Responsibilities: Concept, Art Direction, Design & Digital Production

A hybrid of a B2B ad on the front, and more traditonal catalog sheet on reverse.

Client: SOUTH VALLEY REGIONAL DIALYSIS CENTER     Patient Handbook

Responsibilities: Concept, Art Direction, Design & Digital Production

The first step in branding was an intersection of colors from the interior design and step-by-step photos of the experience.

Client: ARTISUN NATURAL HAIR CARE     B2B Magazine Ads + Point-of-Sale

Responsibilities: Concept, Art Direction, Design & Digital Production

A brand that was all about the purity of the ingredients, and this ad focused on forty acres of wheat in Idaho.

Client: ARTISUN NATURAL HAIR CARE     Product Catalog

Responsibilities: Concept, Art Direction, Design & Digital Production

What damages hair? Pollution, free radicals, and UV rays. So show how ugly it really is. And how to combat the effects naturally.

Client: ABBA HAIR CARE     B2B Magazine Ad for Campaign

Responsibilities: Concept, Art Direction, Design & Digital Production

The term "tangled hair" is in every ad for conditioners. Visual knot. And a tie-in to magic. Voilá. Connection with the product.

Client: ABBA HAIR CARE     B2B Magazine Ad for Campaign

Responsibilities: Concept, Art Direction, Design & Digital Production

Connecting the dots to the perfect solution in this case involved color-correct perm rollers.

Client: ZEGARELLI HAIR CARE     Print Ad - B2B Campaign

Responsibilities: Concept, Art Direction, Design & Digital Production

A well-known salon owner starts a line. To stand apart, cross business with style.

Client: ZEGARELLI HAIR CARE     Print Ad - B2B Campaign

Responsibilities: Concept, Art Direction, Design & Digital Production

The custom bottle defined the line at retail. This ad reinforces not only the unqiue bottle, but the name on it.

Client: JESSICA NAIL CARE     Print Ad  - Seasonal Collection B2C + B2B

Responsibilities: Concept, Art Direction, Design & Digital Production

Setting nail polish in motion came through the use of polish as Parisian fountains and bottles as vases.

Client: CANDIE’S     Print Ad - B2C

Responsibilities: Photo Art Direction

The key was tracking down a pristine 18-wheeler with a Candy Apple Red paint job and chrome radiator.

Client: BLUE BELL     Product Brochure + Posters

Responsibilities: Photo Art Direction

To contrast this new line of natural fabrics, the contrast was a working hydroelectric plant for the location.

Client: BLUE BELL     Product Brochure

Responsibilities: Photo Art Direction & Design

No Photoshop, Just real rhinos. Shooting at a wild game preserve maximized the shooting time, and opportunities.