Peter Samerjan
ZEGARELLI - System
Company: Zegarelli Professional Hair Care
Product: Corporate ad for entire hair care system
Marketing Strategy: For any salon to bring in a new line of hair care products requires a tremendous level of trust. Arnold Zegarelli had a tremendous reputation in the professional industry, but was not a household name in terms of recognition. This introductory ad for his line brought home what every stylist could relate to, you only want your name on the finest products. The bottle, itself, was unique in its design and was featured prominently in the ad.
Usage: Double-page spread for national trade magazines (i.e. Modern Salon)
Agency: Samerjan 743 Creative Director: Peter Samerjan Copywriter: Peter Samerjan
Headline: “WHEN IT’S YOUR NAME ON THE BOTTLE, YOU DON’T ACCEPT SECOND BEST.”
Body Copy: For over three decades, you have a dream. A professional line of hair care and styling tools that lets you achieve your potential. Your goals. No compromises.
Products that work with you. Save time. Help you cut better. Style with no boundaries. It took over 30 years, but, hey, it was worth the wait.
Zegarelli Professional Hair Care. Put it to work in your salon.
It might not be your name on the bottle, but it’s your reputation on the line.
Zegarelli.™ All you add is talent. (by photo of product)