Back to Point-of-Sale

Company: True Balance
Product: Hair Analyzing System

Marketing Strategy: After a soft introduction of this hair analyzer system, we were brought in to re-launch the system. This point-of-sale piece was designed to bring brand recognition to the client. The True Balance system emphasized that great hair can only begin with healthy hair, not from simply adding a finishing spray or styling gel. This tent card was designed to ship flat and was pre-scored with die-cut tabs so no tape or glue was required for assembly.

Usage: Point-of-sale tent card for professional beauty stores and retailers

Agency: Samerjan 743         Creative Director: Peter Samerjan           Copywriter: Peter Samerjan

Headline: healthy hair never goes out of style