Back to Point-of-Sale

Company: True Balance
Product: Hair Analyzing System

Marketing Strategy: After a soft introduction of this hair analyzer system, we were brought in to re-launch the brand. Our market research showed that at point-of-sale few hair stylists understood what the system was or how to use it. This stand-up easel was placed by True Balance products and quickly made the connection for both ease-of-use, and its unique niche in isolating exactly how to treat damaged hair effectively. As part of a point-of-sale marketing program, sales quickly turned around with gains of 100% or better in some stores.

Usage: Point-of-sale stand-up with easel-back

Agency: Samerjan 743         Creative Director: Peter Samerjan           Copywriter: Peter Samerjan

Headline: analyze treat style cut

Body Copy: (by analyze chart) Snip a little hair.

Put it in the vial with True Balance Analyzer.

Watch it change color.

Healthy hair. No guesswork.

(by style photo 1) After analysis, match the color with the treatment.

Shampoo hair with Balancing Shampoo.

Treat the hair with Zone 1 or 2 Corrective Treatment or Balanced Zone Conditioner.

You’re ready to begin cutting and styling.

(by style photo 2) After treating damaged or normal hair, cutting and styling become easier.

The client’s hair looks better.

Isn’t that what it’s all about?