Peter Samerjan
TOCCO MAGICO - Color
Company: TOCCO MAGICO
Product: Professional Hair Color System
Marketing Strategy: The gold standard for hair color in the professional salon industry comes from Italy. While Tocco Magico is huge in Europe and Asia, they are just beginning to develop their distribution in the United States. This was from a series of ads where beyond just a style photo, the ad reminded the stylist of Tocco Magico’s rich Italian heritage and extensive selection of color line choices. It also had the tie-in to the world of art, as in the Tocco Magico brand colorists are considered artists.
Usage: Single page for national trade magazines (i.e. Modern Salon)
Agency: Samerjan 743 Creative Director: Peter Samerjan Copywriter: Peter Samerjan
Headline: In Italy, some things are better left uncovered.
At Tocco Magico, we believe gray hair isn’t one of them.
Body Copy: The foundation of any hair care line is science.
But it took 4 generations for Tocco Magico to elevate science to art. Today, Tocco Magico provides the professional salon with 3 palettes of hair color, Color-ton permanent color, Color-ton Brillianti & Speciali permanent color (a softer, more translucent color) and Rhol Color semi-permanent color.
These choices give the professional colorist not only a range of subtle shadings but a choice of coverage and wearability to satisfy any client. Any hair.
The question is: Can your present color lines match Tocco Magico for ease of application, range of shades, consistency of color and condition of the hair? We invite you to find out what thousands of professional colorists already know. Just call and order a free distributor sampler pack of Tocco Magico.
Tocco Magico. When you want more than just the bare essentials from your color line.