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Company: SHADOW BOXING
Product: Luxury gym

Marketing Strategy: Develop name and corporate identity materials for a gym specializing in non-contact boxing techniques and workouts as an overall fitness program that is ideal for men and women. All the elements had to work to the feeling of boxing as a workout, without hitting anyone. The program concentrated on fitness, punching bags and ring work.

Usage: Corporate identity materials and logo for merchandise

Agency: Samerjan 743         Creative Director: Peter Samerjan           Copywriter: Peter Samerjan
                                         Logo Design : Peter Samerjan

Headline: “Where you face your toughest opponent…yourself.
                A complete mental & physical workout.”

Body Copy: None