Peter Samerjan
SCBWI - Corp. Identity
Company: Society of Children’s Book Writers and Illustrators
Product: Professional Organization
Marketing Strategy: The project began with the logo that needed to reflect both a child’s world and the ability to dream. The kite represented a wonderful metaphor of what a child could both control and its ability to be freed from earthly constraints. The corporate identity materials had to both reflect a very business-like tone, but with color, reveal a softer, child-like side.
Usage: Corporate Identity
Agency: Samerjan 743 Designer: Peter Samerjan