Back to Point-of-Sale Samples

Company: Samerjan Fine Arts Studio
Product: Imperial Edition - P’AN FEI

Marketing Strategy: For each Michelle Samerjan original produced, there is a complete story and listing of all enhancements, materials and antiquities. To facilitate the flow of information for both gallery staff and collectors, each original work is shipped with a complete set of marketing materials. The most important piece may be the wall note. It measures 5” x 7” and ships in a plexiglas frame. The gallery mounts this next to their original or edition and with a quick glance anyone can quickly read the story and notes. These have become so popular that most collectors request them upon purchase. This wall note is just a sample of what is produced.

Usage: Point of sale

Agency: In-house        Art Director: Peter Samerjan           Copywriter: Peter Samerjan
                                 Researcher: Peter Samerjan

Title: P’AN FEI
        A concubine of Tung-hun Hou, sixth sovereign of the Southern Ch’i dynasty - A.D. 498)

Story: Tung-hun Hou, sixth sovereign of the Southern Ch’i dynasty (A.D. 498) had water-lilies made of gold leaf. He then had his retainers place them on the ground for his concubine, P’an Fei to dance upon. Upon seeing her effortlessly glide across them as if lifted on the wings of doves, he exclaimed to all who would listen, “Every step makes a lotus grow!” Here a harem of female Koi dance, suspended in the world of water and wonder, their colors flashing...each movement of their bodies scarcely causing a ripple. And to the amazement of some, miraculously 2 water-lilies appear. 2 steps 2 heaven. Perhaps one Koi being the reincarnation of the beautiful and graceful P’an Fei.

Notes on Edition:

1. The Artist has heavily enhanced the koi and lotus flowers with 26 colors or acrylic paint.

2. The border has been enhanced by the Artist with gold paint.

3. Ten 10th - 16th century cash coins are affixed with melted religious wax collected from holy temples
    and monasteries.

4. All Editions and Proofs signed and numbered by the Artist with a Certificate of Authenticity.

Edition: 10
Artist’s Proofs: 3

Printed using archival inks on fine art paper.