Peter Samerjan
OPI - NAIL LACQUER
Company: OPI Products, Inc.
Product: OPI Nail Lacquer
Marketing Strategy: One of the main advantages of this top professional line of nail color was the amount of choice in nail shades including very avant-garde collection colors. The ad was a reminder for the client that whatever they could imagine color-wise on their nails was possible with OPI. This was a distinct advantage as opposed to many boutique color lines that featured 20 or less shades being available at any one time. For the trade who would view the ad, it was a reminder of the strong connection between OPI nail colors and the colors being used in the fashion industry.
Usage: Consumer and regional magazines
Agency: Samerjan 743 Creative Director: Peter Samerjan Copywriter: Peter Samerjan
Headline: FASHION
Body Copy: Style has no boundaries except your imagination.
And OPI Nail Lacquer™ lets your imagination run wild.