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Company: OPI Products, Inc.
Product: Nail Envy Natural Nail Hardener

Marketing Strategy: Introductory ad targeted to professional nail technicians for a new nail strengthener combining natural ingredients as opposed to chemical enhancers. Designed for both use in-salon and client at-home resale. We began this project by coming up with the logo and name, Nail Envy for the product. We then designed the counter top resale display that is pictured. And for the advertising campaign focused on illustrating the natural ingredients that were being used to strengthen the natural nail.

Usage: Single page ad for national trade magazines (i.e. Nails and Nailpro)

Agency: Samerjan 743         Creative Director: Peter Samerjan           Copywriter: Peter Samerjan

Headline: harder  longer  stronger  easier

Body Copy: Nail Envy™ Natural Nail Hardener uses nature’s building blocks to produce a more durable, flexible natural nail.

Calcium strengthens and fortifies. Vitamin E works as an anti-oxidant to combat and retard the damaging effects of environmental pollution. Hydrolyzed Wheat Protein promotes microbridging and advanced crosslinking.

Used daily, the results are dramatic. Harder, longer, stronger natural nails with unsurpassed durability.

Nail Envy. Beautiful nails have never been easier.