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Company: PACIFIC WORLD CORP.
Product: NAILENE PROFESSIONAL SOLUTIONS packaging

Marketing Strategy: This line of nail care was formulated and designed specifically for the drug store/grocery store market. Our goal was to create packaging that relayed more of a professional look and copy/terminology that made it easy to not only understand the product but to use it. Ease of use and the feeling of professional results was the niche the product was looking for. And is what we achieved.

Usage: Packaging 

Agency: Samerjan 743         Creative Director/Designer: Peter Samerjan   
                                         Copywriter: Peter Samerjan       
                                        

Headline: PROFESSIONAL SOLUTIONS - PROVEN NAIL CARE SOLUTIONS WITH INSTANT RESULTS.

Package Copy: Solves serious nail problems.
                      For natural nail • or after artificial/acrylic nails

                      THE EASY MANICURE

                      Soothe away dry cuticles and restore weakened nails with the enriched soak formula.

                      INSTRUCTIONS
                      Remove all polish or artificial nails. Cover the bottom set of bristles with Deep
                      Conditioning Soak. Rest up to 4 fingers in the Professional Solution’s Massaging
                      Brush Tray for 1-2 minutes. Move hand side-to-side against bristles to help remove
                      dry cuticles and stimulate nail growth. Remove fingers and rub excess Conditioning
                      Soak into nails and cuticles.

                      Repeat on all fingers. Wash hands.
                      Push cuticle with orangewood stick.

                      Use Deep Conditioning Soak once a day if nails and cuticles need intense care.
                      Otherwise, use 2-3 times a week to keep cuticles in shape and nails healthier.