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Company: Mondo
Product: Semi-Permanent Colourcream

Marketing Strategy: In the world of coloring hair, there are people who go to the supermarket and buy a box of hair color. People who go to professional salons and have someone do it for them. And then there was Mondo. They formulated a semi-permanent hair color that literally shampooed in. While they did not have a range of 50 colors, the ease-of-use and gentle formulation made it ideal for small salons or individuals who wanted to do a quick color service. We produced these tent cards for point-of-sale appealing to either professional stylists or consumers on the ease of using Mondo’s process of easily adding color to the hair.

Usage: Point-of-sale tent card for use in beauty supply stores. For trade and consumer.

Agency: Samerjan 743         Creative Director: Peter Samerjan           Copywriter: Peter Samerjan

Headline: MONDO’S COLOR BY NUMBERS

Body Copy: 1. Open a Jar of Your Favorite Mondo Semi-Permanent Colourcream.

                  2. Massage and Comb Through wet Hair.

                  3. Rinse Thoroughly.

                  You’re Done. It’s That Easy.

                  Want to keep your color looking great?  Refresh as needed with Mondo’s FreshColour
                  Conditioners.