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Company: MK Diamond
Product: Dry diamond blades

Marketing Strategy: Focus groups pooled from contractors frequenting builder supply stores revealed that over 70% purchased supply on need with little thought to brand. These billboards were created to be placed in proximity to one of the biggest natiional chains, ORCO Supply. Thirty days after placement of these billboards and later, the addition of store banners based on the same imagery, the average same store MK Diamond sales rose 28%.

Usage: Billboard placement around ORCO Construction Supply stores.

Agency: Samerjan 743         Creative Directors: Peter Samerjan & Mark Schraeder          
                                         Copywriter: Peter Samerjan

Headline: FOR HARD JOBS…ORCO HAS THE RIGHT MK DIAMOND BLADE.

Body Copy: concrete
                 asphalt
                 brick
                 masonry
                 tile
                 stucco