Peter Samerjan
JESSICA - SPRING
Company: Jessica Cosmetics
Product: “Springtime in Paris” spring collection of Jessica Nail Colour
Marketing Strategy: Introduce 6 seasonal nail colors with fashion-forward ad with visuals of Paris as a backdrop. Nail color bottles are corrected to reflect exact nail color shade.
Usage: Double-page spread for national trade magazines (i.e. American Salon)
Agency: Samerjan 743 Creative Director: Peter Samerjan Copywriter: Peter Samerjan
Headline: SPRINGTIME IN PARIS. 6 NAIL COLOURS FOR THE SEASON.
Body Copy: Experience the magic of Springtime in Paris.
6 new shimmering JESSICA Nail Colours.
Each with a hint of pearl.
Demure elegance by day.
Smoldering passion by night.