Peter Samerjan
JESSICA - Roman Holiday
Company: JESSICA Cosmetics
Product: Roman Holiday Fall Collection of Nail Colours
Marketing Strategy: To support the introduction of the Roman Holiday seasonal nail colour collection, the most cost effective avenue was to influence buying patterns at point-of-sale. This 3-sided stand-up pavillion was designed to ship flat and was pre-scored and had pre-cut tabs, so no tape or expertise was required for assembly. One side was a style photo with collection name, one side was the Roman Holiday logo and the final side was a representation of all 6 new shades. This proved to be important as when shades sold-out clients could still see what all the shades looked like and request a backorder. And because of its size of 11 inches tall it could fit both on shelves or display racks.
Usage: Point-of-sale pavillions for retail stores.
Agency: Samerjan 743 Creative Director: Peter Samerjan Copywriter: Peter Samerjan
Headline: ROMAN HOLIDAY