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Company: HAWAIIAN TAN
Product: Dark Tanning Oil line

Marketing Strategy: In a crowded marketplace featuring many tanning oil and lotion lines, the decision to incorporate photographic Hawaiian imagery helped to set this brand apart on the shelf. In the first quarter of its introduction, same store sales increased 32%.

Usage: Packaging 

Agency: Samerjan 743         Creative Director/Designer: Peter Samerjan    Copywriter: Peter Samerjan       
                                        

Headline: THE ORIGINAL HAWAIIAN TAN

Body Copy: Natural Blend of Hawaiian Tanning Oils & Rich Moisturizers