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Company: THE CONSERVATORY OF ESTHETICS
Product: 5-Day Program

Marketing Strategy: For many salons, adding dayspa services is both a financial consideration and also the fiscal and practical dynamics of who will perform the service. The Conservatory of Esthetics 5 day program presents itself as basically an affordable turnkey solution for everything but the actual installation of equipment. This ad was targeted to salon owners and ended up being hugely successful in that a salon could get up and running with a dayspa program with a small and economical 5-day commitment and learn from one of the industry leaders.

Usage: Single page ad for national trade magazines (i.e. Modern Salon)

Agency: Samerjan 743         Creative Director: Peter Samerjan           Copywriter: Peter Samerjan

Headline: RELAX.
              WE’RE THE DAYSPA EXPERTS.
              AND IN 5 DAYS, YOU’LL BE ONE TOO.

Body Copy: So you want to know everything about dayspa equipment and services?

In just 5 days, the Conservatory of Esthetics can teach you everything from the subtleties of the Vichy rainbar shower to the bliss of an underwater hydro massage to the techniques of an herbology body polish and other treatments…Treatments that can make your salon a profitable dayspa with an expanded menu of services that are perfect for all types of clients.

The Conservatory of Esthetics, based in Chicago for over a decade, offers a curriculum of classes that define the culture of dayspa. Each class is limited to 10 students, so your training is personalized. Hands-on instruction means exactly that. And award-winning Conservatory educators teach and demonstrate in classrooms that feature the finest, most comprehensive equipment. What’s more, you’ll get hands-on practice on that same equipment.

The tuition: Reasonable and affordable. The payoff: In just 5 days, you’ll have the knowledge to manage, introduce or perform services at your dayspa.

So relax…reaching us is easy and free. Just call (800) 633-5638 for your free Conservatory of Esthetics Information Kit and Class Schedule.

The Conservatory of Esthetics.

Therapy for your business.

Peace of mind for your future.

“The Conservatory’s hands-on dayspa training is on actual spa equipment, which makes learning easy. The instructors are the best in the industry.”  -Alice Nucci  Esthetics Director  Gene Juarez Salons   Seattle, WA (Pull quote)

HANDS-ON EXPERIENCE

DAYSPA HIGHLIGHTS

dayspa wet room training
Only at the Conservatory of Esthetics can you experience hands-on the variety of the Swiss shower, Vichy rainbar shower and hand-held shower, all in a classroom setting. You’ll also master treatments, such as seaweed and mud wraps and saltglow exfoliation.

hydrotherapy tub techniques
One of the most requested treatments is the underwater hydro massage. The Conservatory gives you the experience to master it.

dayspa dry room treatments
Each of these treatments, including an herbal linen sheet wrap, aromatherapy wrap, herbology body polish, dry brushing and more, can be performed in any showerless salon or environment.

PROGRAM OPTIONS

Skin care training
The basics, the clinical and the advanced. Courses include advanced facial techniques, facial massage, acupressure aromatherapy, manual lymphatic technique, drainage, reflexology, speed waxing and more.

professional makeup
A complete overview of salon makeup, including bridal techniques, application for photo and video sessions, corrective camouflage and post-facial makeup.