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Company: Styling Technology Corp.
Product: COSMIC Nail Care System

Marketing Strategy: Produce an 8.5” x 5.5” sized booklet for use in direct mail and hand-out in professional beauty supplies to introduce professional nail technicians to a new, complete system of professional products for the application of artificial nails. The system was positioned as a more advanced, modern version of the traditional application system of powder and liquid. This was unique as no other brand had really stressed the importance of the science behind this very complicated chemical process. And in Cosmic’s case, better science led to an easier, better process with longer lasting results.

Usage: For the trade only and use in professional beauty supplies.

Agency: Samerjan 743         Creative Director: Peter Samerjan           Copywriter: Peter Samerjan

Headline: COSMIC

COSMIC.

It’s about professional nail care done differently.

It’s about control…yours.

Making the process simpler, easier and better.

Using the advances of today and tomorrow’s technologies to build better nails.

Welcome to the modern world.

COSMIC ACRYLIC POWDER

An exclusive breakthrough technology.

This new non-yellowing powder is the most color stable in the industry! Its self-leveling capability significantly reduces application time. Its adhesive, crack resistant technology combats lifting and breakage.

COSMIC3 LIQUID MONOMER

A new standard of performance.

Cosmic3 is an extremely fast setting liquid that is incredibly easy-to-use. It incorporates cross-linking chemistry, and plasticizing molecules to produce beautiful, strong nails that don’t lift, yellow or crystallize.

POWER PREP

This is where adhesion begins.

Power Prep helps in physical and chemical bonding by conditioning the nail’s protein, making it more receptive to overlays.

PRIMEX

Formulated from Glacial Methacrylic Acid, each drop undergoes rigorous quality control. Primex penetrates the nail, depositing millions of molecular magnets. These magnets help bond the acrylic product to the natural nail.

ACRYLICOAT

Designed exclusively for use on artificial nails. A unique UV shield that not only protects artificial nails from yellowing, but optically brightens the natural pink of the nail bed, and the clean white free edge.

GUARDIANGEL

This remarkable sanitizing gel helps kill disease causing germs and bacteria without leaving an odor or residue on your skin. Perfect for sanitizing your hands and the hands of your clients.

“SHEER” ENCOMPASS TIPS

The sheer coloration of this tip produces an invisible overlap area, making this the easiest blending nail tip available.

PEACH OIL

The subtle aroma of peaches provides the perfect backdrop for this deep, penetrating moisturizer. COSMIC Peach Oil forms an invisible barrier, which helps cuticles retain critical moisture.

RAPID SHIELD

Dries wet nail polish quickly leaving a clear topcoat that won’t yellow and is free of formaldehyde, toluene and is nitrocellulose-free.

PEACHES & CREAM HAND & BODY LOTION

Enriched with alpha hydroxy acid and natural botanicals. Peaches & Cream exfoliates, softens and nourishes the skin using a unique combination of Aloe Vera, Jojoba and Cocoa Butter. Its unique “Dry-Moisture” technology leaves skin soft with no unwanted greasy residue.

COSMIC BRUSHES

Made from the finest Kolinsky sable, the COSMIC Round #6 exhibits perfect balance for precise control and placement. The perfect amount of long, flexible bristles helps achieve an ideal liquid to powder ratio while the beveled end-of-handle doubles as a useful cleaning and shaping tool.

SUPER SHINER FILE

This specially designed 3-way buffer is ideal for bringing natural and artificial nails to a high gloss shine.

SANITIZABLE 100/180 FILE

This oversized, durable file provides greater coverage and the ultimate performance in filing and sanitation. The unique arrow-shaped ends double as cuticle pushers while its superior surface outlasts other conventional files.

“X FILE”

This unique, durable and easy-to-hold finishing file is the perfect medium for acrylic nails. After trying the “X File,” you’ll never go back to white buffing blocks.