Peter Samerjan
CLUB OPI logo
Company: OPI Products, Inc.
Product: CLUB OPI loyalty program
Marketing Strategy: Club OPI was proposed as a loyalty program for professional nail technicians who purchased OPI nail products. The logo was designed to be almost a tropical decal fashioned after the great decals that appeared on luggage in the twenties and thirties. One of the biggest features of the program was its discount travel program and travel rewards based on purchases. The tropical theme played into what was the most requested destination of Hawaii and Mexico for free travel based on rewards.
Usage: Merchandise and printed materials
Agency: Samerjan 743 Creative Director: Peter Samerjan Designer: Peter Samerjan Copywriter: Peter Samerjan
Copy: CLUB OPI
Paradise for the Natural Looking Nail