Peter Samerjan
BUGS 'R' GONE
Company: EnviroMan
Product: Bugs ‘R’ Gone Insect Spray
Marketing Strategy: For this new, start-up company specializing in safe, environmentally-friendly products, the first goal was to establish a corporate identity and logo for the company. The second step was to create packaging and labels for their first retail product, an insect spray that contains no poisons - only food grade ingredients - and is safe for use around foods, pets and children. The dynamics of the logotype and colors helped this small brand quickly get shelf space. The logo of the man holding up the world also projected a strength achieved through natural means.
Usage: Packaging
Agency: Samerjan 743 Creative Director: Peter Samerjan Designer: Peter Samerjan Copywriter: Peter Samerjan
Product Name: Bugs ‘R’ Gone - Fly, cockroach & ant killer
Label Copy: KILLS FLYING and CRAWLING INSECTS
INDOORS and OUTDOORS ON CONTACT
NON-AEROSOL HAND-PUMPED SPRAY