Back to Point-of-Sale Samples

Company: Salon Unity Network

Product: Artisun Professional Hair Care

Marketing Strategy: When the Artisun line was first concepted, the company named the products with names that did not always make it easy for someone to know exactly what they did. Our job was to try and solve the problem without repackaging the product. These shelf talkers that were created for the entire line had a dramatic impact on sales as they visually kept the theme of an organic product, but also in simple terms explained what each product did. They defined whether they were for cleansing, conditioning or styling and exactly how they worked and their key ingredients. It was the cornerstone of turning the line around.

Usage: Point of sale shelf talkers for use in beauty supply and retail stores. For trade and consumer.

Agency: Samerjan 743         Creative Director:/Designer: Peter Samerjan          
                                         Copywriter: Peter Samerjan

Examples of copy

(sample of styling category)

Panel visible to public

RISE & SHINE SPRAY
“Hold hair all day long.”

Need a natural lift? Sprays on to a super, strong hold. Brushes and rinses out easily. Protects hair and hair color from the damaging effects of the sun.

Key Ingredients:
Natural Starch Holding Factors
Pure Essential Oils

Panel product sits on.

1.    Place flat on shelf.
2.    Gently bend front panel down front edge.
3.    Place product in position.
4.    Enjoy.

Thank you for purchasing the finest finishing spray for all types of hair.

__________________________________________________________________________________

(sample of conditioning category)

Panel visible to public

REJUVENATING HAIR POTION
“Close those cuticles.”

Need an energy boost? Revitalize and strengthen color-treated or permed hair with this low pH treatment that closes and smooths the cuticle.

Key Ingredients:
Apple Cider Vinegar
Pure Essential Oils

Panel product sits on.

1.    Place flat on shelf.
2.    Gently bend front panel down front edge.
3.    Place product in position.
4.    Enjoy.

Thank you for purchasing the finest finishing spray for all types of hair.