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Company: Abba Products, Inc.
Product: TriMint Daily Conditioner

Marketing Strategy: One of the top salon retail products is a daily conditioner for hair. And one of the biggest points-of-difference is how the conditioner leaves the hair. If it adds “weight” it can make styling difficult to impossible. This ad for TriMint not only stresses that it conditions without adding weight, but accomplishes this with natural ingredients. The interesting visual broke through the clutter in professional styling magazines of page after page of beautiful hairstyles and brought heightened focus to the product and its benefits to the stylist and their client.

Usage: Double-page spread for national trade magazines (i.e. Modern Salon)

Agency: Samerjan 743         Creative Director: Peter Samerjan           Copywriter: Peter Samerjan

Headline: WHAT’S THE SECRET?

Body Copy: You’re a stylist. Not a magician - though your clients might think so. Hair that’s knotted, rough and tangled needs daily care.

The trick is to detangle and smooth without adding weight. What’s the secret? TriMint™…A detangler and lite daily conditioner. In seconds, TriMint begins detangling, leaving hair smooth, shiny and beautiful, yet light and full of body with no static electricity. Providing easy comb-through and styling. Panthenol and anti-oxidants promote thermal and color protection for all hair types.

ABBA begins with its tri-molecular proteins, conditioning botanicals and herbs with aromatherapy essences. These 100% Vegan ingredients are milled to the smallest particle size, which facilitates absorption into the hair shaft. Hair becomes lightweight and easy to manage. Eliminating a heavy, greasy afterfeel.

With TriMint, hair feels naturally better and smoother.

TriMint by ABBA Products. The only trick is opening the bottle.