Client: MIRABELLA BEAUTY     Website

Responsiblities: Front-end Design

A unique format with statement images at left and product info at right with clean white space in-between.

Client: MIRABELLA BEAUTY     Trade Show Exhibit

Responsiblities: Art Direction, Design, & Digital Production

As with most trade show spaces, develop a narrow 14'W x 2’H space to work within brand book guidelines.

Client: MIRABELLA BEAUTY     Lip Colour Info and Color Chart

Responsiblities: Art Direction, Design, & Digital Production

Beyond layout and design, making 34 individual shades in Photoshop to precise CMYK values for flawless reproduction.

Client: MOONGLOW CAFÉ JEWELRY     Website

Responsiblities: Concept, Art Direction and Design in addition to all photography and retouching

All front-end design and layout of the entire site including sizing and prep of all images files.

Client: MOONGLOW CAFÉ JEWELRY     Print Ad - B2C

Responsiblities: Art Direction, Design, & Digital Production

Capitalizing on the "Jade" (yes, a mannequin), style ambassador, combine with stock photogrphy for a cost-effective campaign.

Client: MOONGLOW CAFÉ JEWELRY     Logos

Responsiblities: Concept, Art Direction, & Design

A selection of designs for on-going seasonal collections. Used in marketing materials and as hang-tags.

Client: MOONGLOW CAFÉ JEWELRY     Package Inserts

Responsiblities: Concept, Art Direction and Design in addition to all photography and retouching

Produced as individual inserts into each piece of sold jewelry.

Client: COCA-COLA INTERNATIONAL    Print Ads - B2C

Responsiblities: Photo Art Direction

Complex campaign on locations. Because of emotion needed in each photo cast actors rather than models.

Client: COCA-COLA INTERNATIONAL    Print Ads - B2C

Responsiblities: Photo Art Direction

The hardest part of the shoot…working for genuine emotion while keeping the bottle label rotated and natural in the photo.

Client: McDONALD’S   In-store Signage

Responsiblities: Photo Art Direction

For an in-store promotion, taking the time in casting and bringing all talent back to make sure everone got along paid dividends.

Client: NORDSTROM   Facebook profile photo presentation

Responsiblities: Concept, Design, & Digital Production

Develop social media concept of spotlighting regional stores, then working fashion-specific promotions through Facebook.

Client: THERMOKING     Print AD - B2B

Responsibilities: Photo Art Direction

Right place, right time is not by accident. Tremendous pre-production to be set on the top of the Golden Gate tower at sunset.

Client: SMIRNOFF INTERNATIONAL   PRINT AD - B2C

Responsiblities: Photo Art Direction

In studio photo shoot with lightbank mimicing the angle and intensity of the Sun. Leg casting is essential to the end result.

Client: SMIRNOFF INTERNATIONAL   PRINT AD - B2C

Responsiblities: Photo Art Direction

The pool edge was critical for other shots. The pool location required a crane to extend over the house for exact camera placement.

Client: FAR EAST OF EDEN     Multi-page booklet on organic ingredients

Responsibilities: Concept, Art Direction, Design & Digital Production

How to show beautiful, organic ingredients in a new light? Beautiful light and descriptions in languages where they were picked.

Client: GURA GEAR, LLC     Presentation for Consumer Print Campaign

Responsibilities: Concept, Art Direction, Design & Digital Production

You travel, your camera bag travels with you. Every step of the way. How to illustrate how a bag can be a great companion?

Client: GURA GEAR, LLC     Presentation for Consumer Print Campaign

Responsibilities: Concept, Art Direction, Design & Digital Production

How to illustrate the benefits of a micro-lite camera bag? How about a buff gorilla?

Client: JANTZEN RESORTWEAR     Billboards & In-Store Signage

Responsibilities: Concept, Art Direction & Design

Organize a Hawaiian photo shoot, then let dynamic images and color carry the marketing load.

Client: JANTZEN RESORTWEAR     Billboards & In-Store Signage

Responsibilities: Concept, Art Direction & Design

Always tricky, but highlight two images rather than one.  Type and color add just the right amount of design to natural beauty.

Client: ST. SIMONS ISLAND     Direct Mail & Hand-out

Responsibilities: Concept, Art Direction, Design & Digital Production

A barrage of diverse images of not only natural beauty, but available attractions and sports. The constant a harmonous background.

Client: AUSTRALIAN TOURIST BUREAU     Direct Mail

Responsibilities: Concept, Art Direction, Design & Digital Production

To promote Lizard Island, highlight the remote location and eco-environment. Quiet and balmy for the busy executive.

Client: DISNEYLAND HOTEL     Corporate Events Capability Brochure

Responsiblities: Photo Art Direction

With extensive pre-planning and scouting of locations, all shooting completed in three days with no guest interruption.

Client: CLAREMONT HOTEL     Corporate Events Capability Brochure

Responsiblities: Photo Art Direction

The hard part? Getting permission to fly a helicopter at 500 ft. over Oakland, CA. The easy part? Great staff!

Client: MK DIAMOND TOOL     Corporate Capabilities Brochure

Responsiblities: Concept, Art Direction and Design

Prepared for a meeting with Skil/Bosch to establish a global partnership. Far more lasting than Powerpoint!

Client: MK DIAMOND TOOL     Billboard

Responsiblities: Art Direction and Design

For use on freeway on-ramps by Orco stores, a quick reminder of the right blade for the job.

Client: SOUTH CAROLINA POLICY COUNCIL     Presentation for Print Ad - B2C

Responsiblities: Concept, Art Direction, Design, & Digital Production

Red as a stop sign and subliminal background for the blood spilled in the fight for Liberty.

Client: SOUTH CAROLINA POLICY COUNCIL     Presentation for Print Ad - B2C

Responsiblities: Concept, Art Direction, Design, & Digital Production

A play on turning "Liberty" on end with a provocative quote from Thomas Jefferson.

Client: SOUTH CAROLINA POLICY COUNCIL     Print Ad - B2C for Presentation

Responsibilities: Concept, Art Direction, Design & Digital Production

A play on the colors of the American flag with a crossover to the subliminal spilling of blood for the price of liberty.