Client: MIRABELLA BEAUTY Point-of-sale Poster & Tent Card
Responsibilities: Art Direction, Design & Digital Production
In keeping with the brand book, design with logotype on bottom and image from camera left to create a dramatic presention.
Client: MIRABELLA BEAUTY Website
Responsiblities: Front-end Design
A unique format with statement images at left and product info at right with clean white space in-between.
Client: MIRABELLA BEAUTY Trade Show Exhibit
Responsiblities: Art Direction, Design, & Digital Production
As with most trade show spaces, develop a narrow 14'W x 2’H space to work within brand book guidelines.
Client: MIRABELLA BEAUTY Lip Colour Info and Color Chart
Responsiblities: Art Direction, Design, & Digital Production
Beyond layout and design, making 34 individual shades in Photoshop to precise CMYK values for flawless reproduction.
Client: MOONGLOW CAFÉ JEWELRY Website
Responsiblities: Concept, Art Direction and Design in addition to all photography and retouching
All front-end design and layout of the entire site including sizing and prep of all images files.
Client: MOONGLOW CAFÉ JEWELRY Print Ad - B2C
Responsiblities: Art Direction, Design, & Digital Production
Capitalizing on the "Jade" (yes, a mannequin), style ambassador, combine with stock photogrphy for a cost-effective campaign.
Client: MOONGLOW CAFÉ JEWELRY Logos
Responsiblities: Concept, Art Direction, & Design
A selection of designs for on-going seasonal collections. Used in marketing materials and as hang-tags.
Client: MOONGLOW CAFÉ JEWELRY Package Inserts
Responsiblities: Concept, Art Direction and Design in addition to all photography and retouching
Produced as individual inserts into each piece of sold jewelry.
Client: COCA-COLA INTERNATIONAL Print Ads - B2C
Responsiblities: Photo Art Direction
Complex campaign on locations. Because of emotion needed in each photo cast actors rather than models.
Client: COCA-COLA INTERNATIONAL Print Ads - B2C
Responsiblities: Photo Art Direction
The hardest part of the shoot…working for genuine emotion while keeping the bottle label rotated and natural in the photo.
Client: McDONALD’S In-store Signage
Responsiblities: Photo Art Direction
For an in-store promotion, taking the time in casting and bringing all talent back to make sure everone got along paid dividends.
Client: NORDSTROM Facebook profile photo presentation
Responsiblities: Concept, Design, & Digital Production
Develop social media concept of spotlighting regional stores, then working fashion-specific promotions through Facebook.
Client: THERMOKING Print AD - B2B
Responsibilities: Photo Art Direction
Right place, right time is not by accident. Tremendous pre-production to be set on the top of the Golden Gate tower at sunset.
Client: SMIRNOFF INTERNATIONAL PRINT AD - B2C
Responsiblities: Photo Art Direction
In studio photo shoot with lightbank mimicing the angle and intensity of the Sun. Leg casting is essential to the end result.
Client: SMIRNOFF INTERNATIONAL PRINT AD - B2C
Responsiblities: Photo Art Direction
The pool edge was critical for other shots. The pool location required a crane to extend over the house for exact camera placement.
Client: FAR EAST OF EDEN Multi-page booklet on organic ingredients
Responsibilities: Concept, Art Direction, Design & Digital Production
How to show beautiful, organic ingredients in a new light? Beautiful light and descriptions in languages where they were picked.
Client: GURA GEAR, LLC Presentation for Consumer Print Campaign
Responsibilities: Concept, Art Direction, Design & Digital Production
You travel, your camera bag travels with you. Every step of the way. How to illustrate how a bag can be a great companion?
Client: GURA GEAR, LLC Presentation for Consumer Print Campaign
Responsibilities: Concept, Art Direction, Design & Digital Production
How to illustrate the benefits of a micro-lite camera bag? How about a buff gorilla?
Client: JANTZEN RESORTWEAR Billboards & In-Store Signage
Responsibilities: Concept, Art Direction & Design
Organize a Hawaiian photo shoot, then let dynamic images and color carry the marketing load.
Client: JANTZEN RESORTWEAR Billboards & In-Store Signage
Responsibilities: Concept, Art Direction & Design
Always tricky, but highlight two images rather than one. Type and color add just the right amount of design to natural beauty.
Client: ST. SIMONS ISLAND Direct Mail & Hand-out
Responsibilities: Concept, Art Direction, Design & Digital Production
A barrage of diverse images of not only natural beauty, but available attractions and sports. The constant a harmonous background.
Client: AUSTRALIAN TOURIST BUREAU Direct Mail
Responsibilities: Concept, Art Direction, Design & Digital Production
To promote Lizard Island, highlight the remote location and eco-environment. Quiet and balmy for the busy executive.
Client: DISNEYLAND HOTEL Corporate Events Capability Brochure
Responsiblities: Photo Art Direction
With extensive pre-planning and scouting of locations, all shooting completed in three days with no guest interruption.
Client: CLAREMONT HOTEL Corporate Events Capability Brochure
Responsiblities: Photo Art Direction
The hard part? Getting permission to fly a helicopter at 500 ft. over Oakland, CA. The easy part? Great staff!
Client: MK DIAMOND TOOL Corporate Capabilities Brochure
Responsiblities: Concept, Art Direction and Design
Prepared for a meeting with Skil/Bosch to establish a global partnership. Far more lasting than Powerpoint!
Client: MK DIAMOND TOOL Billboard
Responsiblities: Art Direction and Design
For use on freeway on-ramps by Orco stores, a quick reminder of the right blade for the job.
Client: SOUTH CAROLINA POLICY COUNCIL Presentation for Print Ad - B2C
Responsiblities: Concept, Art Direction, Design, & Digital Production
Red as a stop sign and subliminal background for the blood spilled in the fight for Liberty.
Client: SOUTH CAROLINA POLICY COUNCIL Presentation for Print Ad - B2C
Responsiblities: Concept, Art Direction, Design, & Digital Production
A play on turning "Liberty" on end with a provocative quote from Thomas Jefferson.
Client: SOUTH CAROLINA POLICY COUNCIL Print Ad - B2C for Presentation
Responsibilities: Concept, Art Direction, Design & Digital Production
A play on the colors of the American flag with a crossover to the subliminal spilling of blood for the price of liberty.
<
>